I loved the music to the Guinness advert featuring the Irish men playing hurling. It has a very traditional Irish feel to it mixed in with a very modern build-up and dance theme. I searched high and low across the internet to find the music and the album. The first place to check is YouTube a veritable mix of weirdness and usefulness. It didn’t take too long to find: So I then used search terms like Guinness, hurling and advert (amongst others) but I just couldn’t find any information about it. The only reference I found were forums and comments where other people were asking about it - with no answers. So I put my original research hat on and asked Guinness!

Firstly Guinness is my favourite tipple! Secondly I would like a little bit of information about the music you have used in your Guinness Hurling advert: http://www.youtube.com/watch?v=z7Diqm25NAE I’ve searched across the internet to no avail. The various forums and comments sections of YouTube and similar are filled with people asking but no answers. There is no better source than the horse’s mouth so I thought I’d ask you directly. Please can I have the title and artist of the music in the Hurling advert or even the name of the advertising agency that produced it.

A couple of days later I had a very nice email back from someone in Diageo Consumer Relations:

Dear MrN, Thank you for taking the time to contact us and for expressing your interest in Diageo. In regards to your query, this advert is called ‘Free-In’ from the ‘Believe’ campaign produced by Irish International and dates from 2001. The music was specially composed for this advert, so does not have a specific title. I apologise if this is a source of disappointment to you and i’d like to wish you all the best from Guinness. Yours Sincerely, Diageo Consumer Relations

So now you know!